Opportunity Mapping
Find where your next $500M will come from
Find where your next $500M will come from
Opportunity Mapping
Opportunity Mapping
A data-driven sprint that maps your highest-value growth spaces - and tells you exactly whether to build, partner, or acquire to unlock them. You walk out with a prioritised opportunity set, clear wedge concepts to enter, and a path to scale and win.
A data-driven sprint that maps your highest-value growth spaces - and tells you exactly whether to build, partner, or acquire to unlock them. You walk out with a prioritised opportunity set, clear wedge concepts to enter, and a path to scale and win.
Outcomes
Clarity on where to play
A prioritized map of $500M+ growth spaces your company can credibly win in.
Clarity on where to play
A prioritized map of $500M+ growth spaces your company can credibly win in.
Clarity on where to play
A prioritized map of $500M+ growth spaces your company can credibly win in.
A portfolio of what to build
10+ validated hypotheses across build, partner, and acquire, each sized and scored.
A portfolio of what to build
10+ validated hypotheses across build, partner, and acquire, each sized and scored.
A portfolio of what to build
10+ validated hypotheses across build, partner, and acquire, each sized and scored.
A clear path to move
An executive-ready business case with a de-risked roadmap from entry to scale.
A clear path to move
An executive-ready business case with a de-risked roadmap from entry to scale.
A clear path to move
An executive-ready business case with a de-risked roadmap from entry to scale.
How we do it
Identify your highest-value growth spaces
Identify your highest-value growth spaces
Capability & Market Mapping
We align on your strategic objectives, then map the market dynamics, segments, growth rates, and capital flows shaping your industry. We identify where disruption is happening - and where your unfair advantages give you a right to win.

Capability & Market Mapping
We align on your strategic objectives, then map the market dynamics, segments, growth rates, and capital flows shaping your industry. We identify where disruption is happening - and where your unfair advantages give you a right to win.

Capability & Market Mapping
We align on your strategic objectives, then map the market dynamics, segments, growth rates, and capital flows shaping your industry. We identify where disruption is happening - and where your unfair advantages give you a right to win.

Capability & Market Mapping
We align on your strategic objectives, then map the market dynamics, segments, growth rates, and capital flows shaping your industry. We identify where disruption is happening - and where your unfair advantages give you a right to win.

Opportunity Sizing & Prioritization
We assess the commercial potential and strength of unmet customer problems across every sub-category. Each opportunity is ranked and scored to produce a shortlist of growth spaces that are worth your capital and attention.

Opportunity Sizing & Prioritization
We assess the commercial potential and strength of unmet customer problems across every sub-category. Each opportunity is ranked and scored to produce a shortlist of growth spaces that are worth your capital and attention.

Opportunity Sizing & Prioritization
We assess the commercial potential and strength of unmet customer problems across every sub-category. Each opportunity is ranked and scored to produce a shortlist of growth spaces that are worth your capital and attention.

Opportunity Sizing & Prioritization
We assess the commercial potential and strength of unmet customer problems across every sub-category. Each opportunity is ranked and scored to produce a shortlist of growth spaces that are worth your capital and attention.

Concept Portfolio Development
We develop 10+ concept hypotheses that form a balanced portfolio across your priority opportunities. Each concept is tested early with experts and target customers - so you're investing in conviction, not assumptions.

Concept Portfolio Development
We develop 10+ concept hypotheses that form a balanced portfolio across your priority opportunities. Each concept is tested early with experts and target customers - so you're investing in conviction, not assumptions.

Concept Portfolio Development
We develop 10+ concept hypotheses that form a balanced portfolio across your priority opportunities. Each concept is tested early with experts and target customers - so you're investing in conviction, not assumptions.

Concept Portfolio Development
We develop 10+ concept hypotheses that form a balanced portfolio across your priority opportunities. Each concept is tested early with experts and target customers - so you're investing in conviction, not assumptions.

Prioritization & Executive Roadmap
We prioritize the highest-potential concepts, build the strategic case for your executive team, and ready the validation plan to de-risk launch and scale. You leave with a backlog your team can execute on immediately.

Prioritization & Executive Roadmap
We prioritize the highest-potential concepts, build the strategic case for your executive team, and ready the validation plan to de-risk launch and scale. You leave with a backlog your team can execute on immediately.

Prioritization & Executive Roadmap
We prioritize the highest-potential concepts, build the strategic case for your executive team, and ready the validation plan to de-risk launch and scale. You leave with a backlog your team can execute on immediately.

Prioritization & Executive Roadmap
We prioritize the highest-potential concepts, build the strategic case for your executive team, and ready the validation plan to de-risk launch and scale. You leave with a backlog your team can execute on immediately.

Case studies

Opportunity Mapping
Barclays
Building the bank of the future

Opportunity Mapping
Barclays
Building the bank of the future

Opportunity Mapping
Barclays
Building the bank of the future

Opportunity Mapping
Professional services leader
Mapping the AI opportunity landscape

Opportunity Mapping
Professional services leader
Mapping the AI opportunity landscape

Opportunity Mapping
Professional services leader
Mapping the AI opportunity landscape

Opportunity Mapping
Telecoms major
Pinpointing the growth thesis, beyond core

Opportunity Mapping
Telecoms major
Pinpointing the growth thesis, beyond core

Opportunity Mapping
Telecoms major
Pinpointing the growth thesis, beyond core
© Rainmaking Innovation Limited
